Role on Project: Sr. Integrated Producer

Xeljanz – Rheum Global: A Journey of True Emotion

This story is about an emotional journey—complex, subtle and nuanced emotions that can’t be faked. It takes real bravery to admit there’s a problem and open up and that starts with you, not your doctor. The emotional honesty and simplicity of this campaign have resonated deeply with the audience. A global campaign spanning 4 countries. #ArthritisRevealed