IRole on Project: Sr. Integrated Producer

Xofluza: One Dose for Flu Relief

Genentech’s latest Xofluza campaign taps into the emotional reality of the flu, with a nod to the challenges of seeking treatment during the COVID-19 pandemic. The ads highlight the confusion between flu and COVID-19 symptoms, encouraging viewers to reach out to a doctor. Featuring animation, the campaign reinforces the importance of prescription flu treatment. #Xofluza