Role on Project: Sr. Integrated Producer

Abro Getting Ready – Breaking Free
Part of the Abro campaign shot at the start of the pandemic, this spot captures the emotional and physical toll of eczema, highlighting how innovative treatments provide freedom and control.

A young woman finishes her makeup as she prepares for a night out with friends. We see she’s already broken free from her stone-like shell, which lies behind her—symbolizing her release from the constraints of eczema. Confident and ready, she steps into the night to join her friends, embracing the freedom and flexibility that come with new treatments.

A powerful visual metaphor for reclaiming control and freedom. #BreakThrough #EczemaCare