Pfizer, Abro “ Dance”
Role on Project: Sr. Integrated Producer
Abro Dancer – Breaking Free
Just as production was set to begin, the world hit pause—the pandemic forced us to pivot. Instead of live-action, we reimagined the vision through stills brought to life with animation.
For those living with M2S eczema, unpredictability is exhausting—constantly adapting to flare-ups and treatments that fall short. But what if there were a treatment flexible enough to restore a true sense of control?
Set in an artist’s loft, this powerful visual story unfolds as a ballerina, frozen in exhaustion, suddenly breaks free. Stone crumbles away as she leaps into motion, transforming frustration into strength. A striking metaphor for a new way forward—where control isn’t just a hope, but a reality. #UnstoppableMovement #EczemaCare